What’s Media Management?
Media management is making sure that your business message is consistent, focused, and up to date. It includes identifying, clarifying, and then disseminating that message by monitoring, updating, and developing media tools and products—tasks essential to your business that you may not have time to tend to.
You know how important it is for your business to stay up to date and for your media to be current. But you don’t have time to stay on top of that and run your business.
So that you can focus on the essence of your business, we specialize in keeping your media alive and up to date.
There are three aspects to media management:
- consulting with you up front about your message
- establishing content including
- online newsletters
- online calendar maintenance
- promotion of events in local media outlets
- blog entries
- timely website updates
- Facebook, Twitter, and other social media maintenance
- press releases
- business branding
- online forms and polls
- promotional materials design (posters, brochures, rack cards, banners, business cards, postcards, T-shirts, presentations
- educating you how to manage your media yourself on an ongoing basis.
An effective media manager will help you make sure your media are supporting your business message. We can help you with
- website updates, including adding images, text, links, and new pages.
- disseminating information about your business on Facebook, Linked In, Twitter, and other social and professional networks.
- updating your Google calendar.
- enhancing your keywords and optimizing your site for search engines.
- creating and sending out online newsletters.
- ensuring the consistency of your branding across all your media, whether paper-based or online.
- creating event logos and text for special one-time happenings at your business.
- designing, building, and writing a new site for you using third-party software such as WordPress.
Isn’t That Part of What a Webmaster Does?
No. A webmaster is an html expert. He or she can create a website from code or make changes to your code, including complicated online structures such as shopping carts. But a webmaster needs a design to determine what the site will look like and a writer to determine the content. A media manager uses third-party software (such as WordPress) to create a site for you OR enhances, maintains, and updates the site you already have directly via a web development application.
My Webmaster Can Do Some of That.
Yes. Good webmasters can perform some of these functions. But most webmasters can’t make changes as quickly as you need them, such as on the same day. And they don’t generate text or design. You have to tell them exactly what you need.
A media manager can respond to your needs quickly, creating designs and text as needed, and can anticipate branding and marketing requirements. A media manager can set up things for you so you can take care of a lot of your online management yourself. A media manager can ensure consistency of branding by handling all of your marketing and branding needs across a variety of media—not just online. Plus, a media manager usually will offer you a lower hourly rate than most webmasters.
Photo courtesy of Phil Roeder.